In this article, we will explore the most effective strategies in 2024 to attract new guests, enhance customer communication, stand out from competitors, and make your establishment a success. What is the main trend? It's a game-changer that will shape every aspect of your restaurant's marketing: creating a space your customers genuinely want to be in.

Have you ever found yourself in a situation where you created an amazing post, invested a significant amount of time and effort, but still experienced a lack of views and reactions? Let's explore why this happens and discover the one thing you need to avoid this scenario.

I often come across situations where restaurant operators make the same mistake in restaurant marketing. What's particularly interesting is that this mistake often stems from their own perception of their restaurants, and it's easily fixed by looking at their establishments from a different angle. But let's start from the beginning.

I'm currently conducting 1:1 Strategy Sessions on restaurant marketing, and here's a common scenario that often unfolds: a restaurant owner expresses their desire to attract a business audience. They mention trying various strategies, such as offering discounts on coffee and lunch, yet they still struggle to draw customers, especially in the evenings. They're left wondering, "Why?"

One of the powerful tools that can increase customer loyalty to your restaurant is creating stories. Usually, when people hear "Storytelling," they think they need to create one big story associated with the brand. Although this is the most popular option, it is not the only one. Let's look at storytelling from another angle.

You invest time seeking inspiration, crafting ideas, preparing dishes, writing, capturing images and videos, and sharing them, only to receive a modest 10-20 likes in return. Ever wondered why this happens?

Today, we’ll delve into an amazing tool that works wonders in attracting customers to a restaurant during the autumn season – an autumn photo zone. I like this tool because it is easy to craft, does not require a substantial budget, and gives an opportunity to convey your restaurant’s message to customers.

A new season always presents a great opportunity. It’s a chance to attract more customers, increase revenue, and establish your restaurant as the most popular spot in your city. As the autumn season comes, it’s crucial that your establishment is well-prepared.

In the ever-evolving culinary landscape, one ingredient can make all the difference between thriving and merely surviving: a powerful restaurant brand. Today's restaurant success extends far beyond serving delicious dishes. It's about cultivating a distinct identity that captivates your customers and sets you apart from the competition. Let's explore why a strong restaurant brand is crucial.

Lately, I’ve been hearing stories about rising costs, smaller customer bases, and falling average checks. People are becoming more hesitant to pay higher prices when there are cheaper alternatives available. The restaurant market isn’t what it used to be. It has new rules, and failing to understand them could lead to the closure of your establishment without understanding why.