Halloween is one of the best opportunities to attract guests to your restaurant and build a community around your establishment. What’s great about Halloween is that it’s already a well-known holiday that brings a festive mood, so you don’t need to create something from scratch. You can simply join the spirit of the season and support it, making the task much easier.

I often find myself repeating: "Transform your restaurant into more than just a place to eat out," but it’s not always clear what exactly I mean. Some don’t understand my vision, while others interpret it differently. Today, I want to elaborate on what I'm trying to convey.

Today, we will explore 3 strategies to build a community around your restaurant. The best part is that these strategies are very simple, so you can start using them right away. Let's start with what can we call a restaurant community and why do you need one.

In this article, we will explore 7 unconventional content ideas for restaurant social media. Why unconventional? Because we won't be focusing on food posts. These ideas will not only diversify your restaurant's social media presence but also help it stand out and gain guest loyalty.

Have you ever experienced the frustration of writing a post, describing a new dish, searching for the perfect photo to accompany it, and... nothing? No likes, no engagement, no increase in guests. Each time this happens, it can feel disheartening, leading to thoughts like, "Either my social media strategy isn't effective, or I simply don't know how to write." In this article, I will highlight the top 5 mistakes to avoid when writing texts for a restaurant.

What is a restaurant? Some may say it is a place to dine, while others may define it as a place to chill. For some, it's a spot to meet friends. There are countless interpretations of this word. But what does a restaurant truly represent?

Explore 5 Restaurant Promotion Trends for 2024 to make your establishment popular. Trends can be tricky. It can be challenging to understand how to apply them to a particular restaurant and its specific situation.

Your restaurant possesses uniqueness. Even if you believe it doesn't distinguish itself from others, it holds unique qualities. Why is uniqueness essential?

Promotion tools serve as the bridge connecting potential restaurant guests with the value of the establishment – the answer to the question, "Why should guests choose your restaurant?" However, if these fundamental components are not carefully considered, the choice of tools may end up being driven by intuition, following the latest trend, or merely because competitors are doing the same.