In the ever-evolving culinary landscape, one ingredient can make all the difference between thriving and merely surviving: a powerful restaurant brand. Today's restaurant success extends far beyond serving delicious dishes. It's about cultivating a distinct identity that captivates your customers and sets you apart from the competition. Let's explore why a strong restaurant brand is crucial.

Lately, I’ve been hearing stories about rising costs, smaller customer bases, and falling average checks. People are becoming more hesitant to pay higher prices when there are cheaper alternatives available. The restaurant market isn’t what it used to be. It has new rules, and failing to understand them could lead to the closure of your establishment without understanding why.

There are several misconceptions about the use of social media by restaurants. In this article, I will debunk five common myths preventing restaurants from making the most of social media platforms.

Today I will share a social media strategy that can really help your restaurant grow. By using this approach, you’ll be able to attract more guests, build loyalty among your existing customers, and even encourage them to share their experiences on social media. And the best part? You can start using this strategy right away!

"Our target audience is everyone." I heard this story many times. This is the main misconception that makes restaurants fail. Every restaurant is a platform for community first of all. If you do not understand what people can become a part of this community, you do not know to whom to appeal through your communication channels, all your actions will be performed randomly.

Today I will answer one big and tricky question: what is restaurant marketing? It is crucial to understand this to avoid falling into the trap of misperceiving marketing, which can result in ineffective efforts.

I recently had a conversation with a restaurant owner who believes that marketing is unnecessary for his establishment. According to him, their food speaks for itself, and marketing is a luxury only affordable for those with excess funds. However, in the next blog post, I will explain why it is impossible for a restaurant to function without marketing. Spoiler: every restaurant, whether the owner acknowledges it or not, engages in marketing.