What Moviemaking Can Teach You About Restaurant Marketing

What Do Movies and Restaurants Share?

At first glance, not much. One plays on a screen, the other serves food on a plate. What could they possibly have in common? 

Look a little closer, and you’ll see the link.

People watch movies to have fun, escape, and shake up their routine. They go to restaurants for the same reason. It’s not just about the food, it’s about something more.

Just like people have favorite actors, they have favorite restaurant owners, chefs, or bartenders. They choose movies by genre, just like they pick restaurants based on what they’re in the mood for — whether it’s a cozy Italian spot, a busy coffee shop with pastries, or a plant-based café.

The movies we like and rewatch pull us in. Restaurants that do the same, making people feel special, are the ones guests return to.

And just like people share their favorite films, they also share their best dining experiences. They take photos and videos, and talk about it with friends.

See the pattern? 

So, what if you borrowed some of the best storytelling techniques from moviemaking to craft a restaurant experience people can’t stop talking about? 

Let’s dive into 5 key moviemaking lessons that can benefit your restaurant.

Every Great Movie Has a Core Theme 

What vibe do you want to create in your restaurant? A place that feels like an authentic Italian trattoria? Or a modern coffee shop with a twist? Find the core of your story. Then, let your menu, service, and ambiance bring it to life.

Every Movie Follows a Script 

A great film doesn’t just happen — it’s carefully planned to lead the audience on a journey. Your restaurant should do the same. From the moment people discover you online to the second they write a review — and every moment in between — every part of their experience matters. Where can you add a touch of unexpected charm?

Every Movie Has a Main Character 

Who’s the face of your restaurant? It could be the owner, chef, bartender, or members of your team. People connect with people, not just places. Share their stories. Let them take center stage.

Every Movie Has an Element of Surprise

Think of your favorite films — there’s always a twist, a moment that keeps you hooked. What’s your restaurant’s version of that? A secret menu? A dish that’s only available once a month? A weekly community-building event? Keep things exciting, and guests will always have a reason to come back. 

Every Movie Makes You Feel Something 

Great movies stay with you. They make you feel something. What feeling do you want your restaurant to create? Warmth? Excitement? Inspiration? If guests feel a connection, they won’t just remember your place — they’ll return.